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Parsing Yahoo: Move Along, Folks ... Nothing to See Here   more similar news »
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So why was it Yahoo, not Microsoft, that revealed to the Wall Street Journal's Matt Karnitschnig that the latter was no longer interested in a full-blown acquisition of the former? Because Yahoo surely wanted to get the word out before any more shareholders punched their ballots, while Microsoft surely enjoyed the idea of Carl's slate getting as many votes as possible.

The Yahoo statement not only begs for the event to be seen as the end of the saga, but also for a good parsing.

Yahoo: Yahoo! Inc., a leading global Internet company, today announced that discussions with Microsoft regarding a potential transaction -- whether for an acquisition of all of Yahoo! or a partial acquisition -- have concluded.

Translation: We're absolutely, positively sure that this time this is actually the end.

Yahoo: The conclusion of discussions follows numerous meetings and conversations with Microsoft regarding a number of transaction alternatives, including a meeting between Yahoo! and Microsoft on June 8th in which Chairman Roy Bostock and other independent Board members from Yahoo! participated.

Translation: We tried really hard. And adult supervision was present.

Yahoo: At that meeting, Microsoft representatives stated unequivocally that Microsoft is not interested in pursuing an acquisition of all of Yahoo!, even at the price range it had previously suggested.

Translation: We're still dreaming of $37 in May of 2008. They're now dreaming of $17 in May of 2009.

Yahoo: With respect to an acquisition of Yahoo!'s search business alone that Microsoft had proposed, Yahoo!'s Board of Directors has determined, after careful evaluation, that such a transaction would not be consistent with the company's view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo! stockholders.

Translation: It was never consistent with that view, but we were willing to make that sacrifice to stay independent."

Yahoo: Yahoo! remains focused on maximizing value for stockholders by continuing to execute on its strategy of being the "starting point" for the most consumers on the Internet and a "must buy" for advertisers.

Translation: Though we've heard rumors another company may already occupy those positions.

Yahoo: The online advertising industry is projected to grow from $40 billion in 2007 to approximately $75 billion in 2010...

Translation: The growth of the industry will outpace our ongoing share losses within that industry.

Yahoo: ...and the company believes it has the right assets, strategic plan, Board of Directors and management team to capitalize on this growth opportunity.

Translation: It was all just a bad dream. We're so grateful to back in Kansas.



Fri Jun 13, 2008
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UK's House of Lords Join the YouTube Generation   more similar news »
Britain's House of Lords isn't a bunch of rich, out-of-touch old guys, they want you to know. But somehow that's the lingering impression among much of the populace, at least among those who knows the body still exists. So, to increase their street cred the Lords are releasing some snappy videos on their own YouTube channel -- thus ensuring that there will always be an England.

Fri Jun 13, 2008
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ATT Mulls Upcharge for Big Downloaders   more similar news »
ATT, the nation's largest ISP, is considering big downloaders more. A spokesman calls the policy "inevitable" but announced no specific plans. Overall bandwidth is surging, ATT says, and the top 5 percent of users eat 46 percent of the total. Other ISPs have secret caps, and Time Warner Cable already has a pilot surcharge plan in Beaumont, Texas.

Fri Jun 13, 2008
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Critic Uncovered Judge's Porn Stash   more similar news »
Cyrus Mark Sanai went digging through 9th Circuit chief judge Alex Kozinski's personal website after the judge allegedly hosted a court document relating to Sanai's divorce proceedings. The porn and MP3s he found set off a firestorm of controversy.

Fri Jun 13, 2008
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June 13, 1983: Pioneer 10 Reaches an End ... and a Beginning   more similar news »

1983: Pioneer 10 becomes the first human-made object to pass outside Pluto's orbit and leave the central solar system.

Pioneer 10 must be considered one of the most successful spacecraft of all time. Designed for deep-space exploration, which at the time of its launch in 1972 meant pretty much anything beyond the moon, Pioneer 10 achieved a number of firsts while sending back valuable data along the way. Among the milestones:

Following liftoff, Pioneer 10 achieved a breakaway speed of 32,400 mph, making it the fastest human-made object to leave the Earth. It shot past the moon in a mere 11 hours and crossed Mars' orbit in just 12 weeks. By the time it reached Jupiter on Dec. 3, 1973, Pioneer 10 was moving along at a crisp 82,000 mph.

On July 12, 1972, Pioneer 10 became the first spacecraft to pass through the asteroid belt. NASA described this as a "spectacular achievement" and, considering that asteroids the size of Alaska hurtle through the belt at 45,000 mph, there's no reason to dispute the claim.

Upon reaching Jupiter, Pioneer 10 sent back the first direct observations and close-up images of the solar system's largest planet. It was data from Pioneer 10 that confirmed that Jupiter is mostly a liquid planet.

After clearing Pluto's orbit (considered the boundary of the planetary solar system in the decades before astronomers decided Pluto isn't really a planet), Pioneer 10 continued to send back valuable data regarding solar wind, until its scientific mission ended in 1997.

All attempts to contact Pioneer 10 were terminated following the spacecraft's last transmission of telemetry data on April 27, 2002. Nevertheless, NASA's Deep Space Network received a final, faint signal on Jan. 22, 2003. It's been silence ever since.

Although lost to contact forever, Pioneer 10 continues its endless journey through interstellar space. It's headed in the general direction of Aldebaran, the brightest star in constellation Taurus, forming the bull's eye. According to NASA, it will take about 2 million years for Pioneer 10 to reach Taurus.

So Pioneer 10's mission, originally intended to go 21 months, lasted 25 years and change. As project manager Larry Lasher said, "I guess you could say we got our money's worth."

Source: NASA



Fri Jun 13, 2008
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Gallery: Next-Gen Space Gear for Humanity's Return to the Moon   more similar news »
: Photo: Ingrid Barrentine/Wired.com

Before you can take your rover to the moon, you need to test it on Earth.

This week, NASA engineers did just that at Grant County ORV Park in Moses Lake, Washington, which they chose for its similarity to the moon's terrain.

As NASA takes its first steps to establish a permanent lunar outpost -- the first step in a journey that will eventually take humans to Mars -- testing like this will be critical to the safety and success of its missions. It's been almost 36 years since humans were last on the moon, and under Project Constellation the next journey is planned for 2020. It may seem a long way off, but the timeline is short, given the work that needs to be done for such a monumental task.

Included in the tests were lunar rovers, robots, space suits and shelters. Click through the gallery to see this previously untested equipment in action. Take away the clouds and sky, and you can almost imagine how the actual mission will look.

Left: Adrian Emry, 7, of Moses Lake, gives a thumbs-up sign to NASA engineer Bill Welch after wrapping up a day of lunar-related experiments.

: Photo: Ingrid Barrentine/Wired.com

The NASA Autonomous Drilling Rover (Scarab) navigates a crater. The rover was built by Carnegie Mellon University's Robotics Institute and is designed to drill up to a meter into the moon's polar regions.

This design won't actually be traveling to the moon, but it's an intermediary model for a future design that will. A drilling rover must be lightweight to conserve power but also strong enough to drill through the lunar rock (regolith).

: Photo: Ingrid Barrentine/Wired.com

The NASA ATHLETE (All-Terrain Hex-Legged Extra-Terrestrial Explorer) Rover is stated to be the vehicle of choice for future lunar explorers. The robot comprises a base and legs below an interchangeable cabin, which is mounted on top. The legs are quite versatile: They can walk across rocky terrain, step up ledges, lift payloads, drill and perform assembly tasks.

: Photo: Ingrid Barrentine/Wired.com

ATHLETE rovers can even work together to lift heavy objects with their well-articulated legs.

: Photo: Ingrid Barrentine/Wired.com

The ATHLETE's legs can also collapse entirely, gently lowering their payload to the moon's surface.

: Photo: Ingrid Barrentine/Wired.com

The NASA Lunar Crane is designed to be a lifting- and precision-positioning device to give astronauts a hand during early lunar outpost construction.

: Photo: Ingrid Barrentine/Wired.com

NASA engineers Bill Welch, left, and Kevin Groenman watch the K10 robot from the Crew Mobility Chassis during a test. The astronauts' perches can pivot 360 degrees providing the operators an excellent view of the surrounding landscape.

: Photo: Ingrid Barrentine/Wired.com

In order to keep the Crew Mobility Chassis from becoming stuck in lunar dust or barreling straight down a steep crater, each set of wheels on the truck can pivot individually in any direction. The vehicle can drive sideways, forward, backward and any direction in between, allowing it to zigzag down hills and parallel park at docking stations.

: Photo: Ingrid Barrentine/Wired.com

NASA engineer Bill Welch takes a moment to walk around the Crew Mobility Chassis and stretch.

: Photo: Ingrid Barrentine/Wired.com

NASA engineer Kevin Groenman photographs a test.

: Photo: Ingrid Barrentine/Wired.com

NASA engineer Kevin Groenman's visor reflects the control panel on the Crew Mobility Chassis.

: Photo: Ingrid Barrentine/Wired.com

NASA engineers Bill Welch, left, and Kevin Groenman discuss operations during a test on the sand dunes.

: Photo: Ingrid Barrentine/Wired.com

The NASA K10 lunar robot surveys simulated lunar landing sites. The robot runs on Red Hat Linux and performs highly repetitive, long-duration tasks such as site mapping and science reconnaissance that would be difficult for a human crew to conduct manually.



Fri Jun 13, 2008
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Christian Theologians Prepare for Extraterrestrial Life   more similar news »

Little green men might shock the secular public. But the Catholic Church would welcome them as brothers.

That's what Vatican chief astronomer and papal science adviser Gabriel Funes explained in a recent article in L'Osservatore Romano, the newsletter of the Vatican Observatory (translated here). His conclusion might surprise nonbelievers. After all, isn't this the same church that imprisoned Galileo for saying that the Earth revolves around the sun? Doesn't the Bible say that God created man -- not little green men -- in his image?

Indeed, many observers assert that aliens would be bad for believers. Jill Tarter, director of the Center for SETI Research, once wrote that finding intelligent other-worldly life "will be inconsistent with the existence of God or at least organized religions." But such predictions tend to come from outside Christianity. From within, theologians have debated the implications of alien contact for centuries. And if one already believes in angels, no great leap of faith is required to accept the possibility of other extraterrestrial intelligences.

Since God created the universe, theologians say, he would have created aliens, too. And far from being weakened by contact, Christianity would adapt. Its doctrines would be interpreted anew, the aliens greeted with open -- and not necessarily Bible-bearing -- arms.

"The main question is, 'Would religion survive this contact?'" said NASA chief historian Steven J. Dick, author of The Biological Universe. "Religion hasn't gone away after Copernican theory, after Darwin. They've found ways to adapt, and they'll find a way if this happens, too," Dick says.

The central conundrum posed to Christianity by alien contact would involve the Incarnation -- the arrival of Jesus Christ as God's representative on Earth, his crucifixion and the absolution of humanity's sins through his forgiveness.

"It would still be true -- but if there are other races and intelligences, then what is the meaning of this visit to our race at that time?" asked Vatican astronomer Guy Consolmagno, who in 2005 penned the booklet Intelligent Life in the Universe?

Some propose that the Earthly incarnation of Jesus some 2,000 years ago redeemed all intelligent creatures, in all places and -- since a space-faring race is likely older than us -- in all times. Others have suggested that Jesus could take multiple forms.

"Just as Jesus is human like you and I, you would find an alien-specific Jesus," said Pacific Lutheran Theological Seminary professor Ted Peters.

But Peters and others also say that aliens may not have fallen into sin, instead existing in a state of grace, neither having nor needing Jesus. In that case, missionaries would have no call to convert them.

"Would sin be the same on another planet as we conceive of it here? Would there even be sin, or would God be present to that species in a completely different way?" says Richard Randolph, a Kansas City University ethicist.

All this, however, assumes that humanity not only encounters new forms of life but also understands them. Other intelligences may be incomprehensible to us, thus intensifying another doctrinal question: What does it mean to be made, as the Bible proclaims, in God's image?

Many astrotheologians argue that God's image refers to our spiritual nature, with our physical forms being irrelevant. Not everyone, however, agrees.

"If there are aliens, the Bible specifically does not say that they were created in his image," said Mark Conn, pastor of the Noble Hill Baptist Church in Springfield, Missouri. "God created many other intelligent beings on this planet, and they were not created in His image."

Conn's church recently met to discuss the issues posed by extraterrestrial contact, ultimately deciding that "if they're there, they're there. It doesn't change a whole lot."

Unlike Peters, Conn suggested that missionary work may be required, something the aliens may not welcome -- especially if, as many postulate, they are technologically superior to humanity and do not have religions of their own.

"Maybe they'll say that they used to need religion but have outgrown it. Some people say that would be a great blow to religion, because if an advanced civilization doesn't need it, why do we?" said Douglas Vakoch, director of interstellar message composition at SETI.

"I don't buy it, though. I think religion meets very human needs, and unless extraterrestrials can provide a replacement for it, I don't think religion is going to go away," he continued. "And if there are incredibly advanced civilizations with a belief in God, I don't think Richard Dawkins will start believing."



Fri Jun 13, 2008
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Artifacts From the Future   more similar news »


Fri Jun 13, 2008
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Review: 'Incredible Hulk' Is a Handsome Hunk of Mayhem   more similar news »
By sticking to anger-fueled action and keeping Bruce Banner's angst to a minimum, Marvel's big green guy scores on his second big-screen romp.

Fri Jun 13, 2008
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Mysterious Hillary4Mccain.com Directs Voters to McCain Campaign Site   more similar news »
Someone has registered hillary4mccain.com, which directs to McCain's presidential campaign site. They've also provided false domain name registration.

Fri Jun 13, 2008
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Judge Weighing Ameritrade Hack Lawsuit Settlement   more similar news »
A federal judge on Thursday put off approving a proposed settlement of a class-action representing as many as 6.3 million TD Ameritrade customers whose data was breached when hackers stole personal identifying customer information.

Fri Jun 13, 2008
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How to How-to Like We Do   more similar news »
Wired.com's How-To Wiki thrives on user-generated content. Know something we don't? Log in and add it yourselves. While you're thinking about it, read through our (very meta) how-to guide to writing a how-to.

Fri Jun 13, 2008
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Microhoo is Dead, Jim. No, Really   more similar news »
Yes, you've heard it before, but the Microsoft-Yahoo deal is officially not gonna happen. Fork is in it. Yahoo curtly says talks about a possible merger have "concluded," sending shares down 10 percent -- but still above pre-Microsoft overture levels. No immediate word from Carl Icahn about where his shotgun wedding plans stand now.

Thu Jun 12, 2008
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Company Fesses Up to Corn-Popping Cellphone Clips   more similar news »
A Bluetooth headset retailer comes clean and solves the mystery of who made the popular viral videos and why. (We're still waiting on the how.)

Thu Jun 12, 2008
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Ameritrade Settling Hacking Lawsuit   more similar news »
TD Ameritrade and lawyers representing as many as 6.3 million customers are settling a class-action lawsuit stemming from a security breach of the online discount broker's servers, in which hackers stole personal identifying customer information.

Thu Jun 12, 2008
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Favicons: Creating Bite-Size Toolbar Icons   more similar news »
Favicons, the little icons you see in the browser toolbar, are an often-overlooked element of web design, but they're yet another opportunity to help develop your site's brand.

Thu Jun 12, 2008
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Tuck Your iPhone Into a Modded Moleskine   more similar news »
A jail-broken iPhone or iPod Touch makes a great e-book reader -- but it's so inelegant. Tuck it inside a modded Moleskine notebook, however, and you've got the perfect pretentious holder for reading e-books while you're at a cafe, sipping espresso. Here's how to do it, in Gadget Lab.

Thu Jun 12, 2008
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Hypersonic Plane Hits Turbulence; Budget Cut, Testing in Doubt   more similar news »
Questions of feasibility and purpose may lead the Senate Armed Services Committee to drastically cut funding for Darpa's so-called Blackswift craft, which on paper should be able to top a Mach 5 speed.

Thu Jun 12, 2008
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When a CEO Coughs, Do Shareholders Catch a Cold?   more similar news »
Steve Jobs' gaunt appearance at the WWDC on Monday prompted new speculation about his health. Apple says all is well, but we wondered whether a CEO's health could be considered material information. And even if there is no clear legal requirement to do disclose, wouldn't it make sense to get ahead of news that could devastate a company's stock?

Thu Jun 12, 2008
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Firefox 3 Download Day Announced: Tuesday, June 17   more similar news »
Tuesday, June 17, marks what Mozilla developers are calling "Firefox 3 Download Day" -- the day the long-awaited Firefox 3 browser is released to the public.

Thu Jun 12, 2008
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Don't Be Too Quick to Bury Network TV   more similar news »
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Prime time is still the right time.

Early advertising sales by the broadcast networks have proved surprisingly strong, despite an economic slump, the writers' strike, and double-digit ratings declines for many shows this year.

"Broadcast TV is still the only game in town for the mass audience that advertisers want to reach," says Guy Rancourt, vice president and associate media director at Hill Holliday, a national group that buys advertising on behalf of corporate clients like CVS, Dunkin' Donuts, and Liberty Mutual.

That goes against predictions made by many in the industry in the weeks leading up to the ad sales known as the Upfronts, which largely wrapped up this week, that the market this year would be slower. The networks were expected to be forced to sell smaller percentages of their prime-time inventories because of a lack of demand.

Indeed, just a few weeks ago broadcast executives were struggling through Upfront presentations that were distinctly lacking in the glitz and glamour of previous years, with star-studded presentations and open-bar after parties falling by the wayside.

But sales for most of the networks are expected to rise from last year, thanks to a combination of increased ad rates and advertisers' willingness to buy more ad space earlier than last year.

NBC, which finished its Upfront sales last week, sold 80 percent of its prime-time ad inventory, up 3 to 4 percentage points over 2007, according to a spokeswoman. With that increase, ad sales for the network this year will total $1.9 billion, up $100 million over last year.

At ABC, which is still selling slots for prime-time sports programming and doesn't have a final tally, the network sold between 80 and 85 percent of its prime-time ad inventory, compared with 77 to 82 percent last year, and also expects a bump in overall sales from last year's $2.4 billion.

According to ad buyers and network spokespeople, advertisers were willing to buy more space than usual during network Upfront season because the "scatter" ad market—or ads sold from remaining inventory throughout the year—has been unusually expensive lately.

And, says one network representative, if the money shows up during Upfronts, the networks won't turn it away—especially since the economy may worsen, creating a tough environment for ad sales later in the year.

Fox declined to comment on Upfront sales, but it is widely expected to do better than last year's $1.9 billion, thanks in part to the 30 to 40 percent premiums levied on advertisers who will participate in the network's "Remote-Free TV" experiment this fall, which limits the number of companies allowed to hawk goods during two new dramas. CBS was predicted to match ABC's haul of about 2.5 billion.

The overall take for prime-time ad sales, including the CW, is expected to be $9.23 billion this year, up 1.2 percent over last year.

This year's apparent network Upfront motto? Die another day.



Thu Jun 12, 2008
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Pentagon Inked $97 Million Deal With Shady Kremlin Outfit   more similar news »
The Missile Defense Agency signed a $97 million contract with a shady Russian outfit, to get access to "Putin's inner circle." Then came questions from the Pentagon brass. The FBI raids. And a Congressman's fall from power.

Thu Jun 12, 2008
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Biotech Firm Aims to Rid World of Migraines -- With RNA   more similar news »
To rid the world of migraines, Eli Lilly turns to a German startup that makes drugs from natural molecules with an unusual twist: "left-handed" sugar.

Thu Jun 12, 2008
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Beset By Smears, Obama Launches His Own Personal Snopes.com   more similar news »
Barack Obama's campaign launches a fresh effort to combat online smear campaigns against himself and his wife.

Thu Jun 12, 2008
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First Look: Safari 4 Offers Easy Website Apps   more similar news »
Apple has given developers a sneak peek at the next version of its Safari web browser. Safari 4 will offer the ability to save a webpage as an application and adds new options for window and tab behavior.

Thu Jun 12, 2008
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'Guitar Hero' Storms the Stage at Isle of Wight Festival   more similar news »
Gamers with the best skills will find themselves on the same stage -- and the same giant video screens -- as The Sex Pistols and other big acts at the three-day show.

Thu Jun 12, 2008
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The Case for Re-Regulating the Airline Industry   more similar news »
Yes, deregulation brought us cheaper fares and more airlines. But it's made a mess of the airline industry, and one of the most innovative CEOs to lead an airline says it's time the government stepped in.

Thu Jun 12, 2008
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The Pros and Cons of LifeLock   more similar news »

LifeLock, one of the companies that offers identity-theft protection in the United States, has been taking quite a beating recently. They're being sued by credit bureaus, competitors and lawyers in several states that are launching class action lawsuits. And the stories in the media ... it's like a piranha feeding frenzy.

There are also a lot of errors and misconceptions. With its aggressive advertising campaign and a CEO who publishes his Social Security number and dares people to steal his identity -- Todd Davis, 457-55-5462 -- LifeLock is a company that's easy to hate. But the company's story has some interesting security lessons, and it's worth understanding in some detail.

In December 2003, as part of the Fair and Accurate Credit Transactions Act, or Facta (.pdf), credit bureaus were forced to allow you to put a fraud alert on their credit reports, requiring lenders to verify your identity before issuing a credit card in your name. This alert is temporary, and expires after 90 days. Several companies have sprung up -- LifeLock, Debix, LoudSiren, TrustedID -- that automatically renew these alerts and effectively make them permanent.

This service pisses off the credit bureaus and their financial customers. The reason lenders don't routinely verify your identity before issuing you credit is that it takes time, costs money and is one more hurdle between you and another credit card. (Buy, buy, buy -- it's the American way.) So in the eyes of credit bureaus, LifeLock's customers are inferior goods; selling their data isn't as valuable. LifeLock also opts its customers out of pre-approved credit card offers, further making them less valuable in the eyes of credit bureaus.

And, so began a smear campaign on the part of the credit bureaus. You can read their points of view in this New York Times article, written by a reporter who didn't do much more than regurgitate their talking points. And the class action lawsuits have piled on, accusing LifeLock of deceptive business practices, fraudulent advertising and so on. The biggest smear is that LifeLock didn't even protect Todd Davis, and that his identity was allegedly stolen.

It wasn't. Someone in Texas used Davis's SSN to get a $500 advance against his paycheck. It worked because the loan operation didn't check with any of the credit bureaus before approving the loan -- perfectly reasonable for an amount this small. The payday-loan operation called Davis to collect, and LifeLock cleared up the problem. His credit report remains spotless.

The Experian credit bureau's lawsuit basically claims that fraud alerts are only for people who have been victims of identity theft. This seems spurious; the text of the law states that anyone "who asserts a good faith suspicion that the consumer has been or is about to become a victim of fraud or related crime" can request a fraud alert. It seems to me that includes anybody who has ever received one of those notices about their financial details being lost or stolen, which is everybody.

As to deceptive business practices and fraudulent advertising -- those just seem like class action lawyers piling on. LifeLock's aggressive fear-based marketing doesn't seem any worse than a lot of other similar advertising campaigns. My guess is that the class action lawsuits won't go anywhere.

In reality, forcing lenders to verify identity before issuing credit is exactly the sort of thing we need to do to fight identity theft. Basically, there are two ways to deal with identity theft: Make personal information harder to steal, and make stolen personal information harder to use. We all know the former doesn't work, so that leaves the latter. If Congress wanted to solve the problem for real, one of the things it would do is make fraud alerts permanent for everybody. But the credit industry's lobbyists would never allow that.

LifeLock does a bunch of other clever things. They monitor the national address database, and alert you if your address changes. They look for your credit and debit card numbers on hacker and criminal websites and such, and assist you in getting a new number if they see it. They have a million-dollar service guarantee -- for complicated legal reasons, they can't call it insurance -- to help you recover if your identity is ever stolen.

But even with all of this, I am not a LifeLock customer. At $120 a year, it's just not worth it. You wouldn't know it from the press attention, but dealing with identity theft has become easier and more routine. Sure, it's a pervasive problem. The Federal Trade Commission reported that 8.3 million Americans were identity-theft victims in 2005. But that includes things like someone stealing your credit card and using it, something that rarely costs you any money and that LifeLock doesn't protect against. New account fraud is much less common, affecting 1.8 million Americans per year, or 0.8 percent of the adult population. The FTC hasn't published detailed numbers for 2006 or 2007, but the rate seems (.pdf) to be declining.

New card fraud is also not very damaging. The median amount of fraud the thief commits is $1,350, but you're not liable for that. Some spectacularly horrible identity-theft stories notwithstanding, the financial industry is pretty good at quickly cleaning up the mess. The victim's median out-of-pocket cost for new account fraud is only $40, plus ten hours of grief to clean up the problem. Even assuming your time is worth $100 an hour, LifeLock isn’t worth more than $8 a year.

And it's hard to get any data on how effective LifeLock really is. They've been in business three years and have about a million customers, but most of them have joined up in the last year. They've paid out on their service guarantee 113 times, but a lot of those were for things that happened before their customers became customers. (It was easier to pay than argue, I assume.) But they don't know how often the fraud alerts actually catch an identity thief in the act. My guess is that it's less than the 0.8 percent fraud rate above.

LifeLock's business model is based more on the fear of identity theft than the actual risk.

It's pretty ironic of the credit bureaus to attack LifeLock on its marketing practices, since they know all about profiting from the fear of identity theft. Facta also forced the credit bureaus to give Americans a free credit report once a year upon request. Through deceptive marketing techniques, they've turned this requirement into a multimillion-dollar business.

Get LifeLock if you want, or one of its competitors if you prefer. But remember that you can do most of what these companies do yourself. You can put a fraud alert on your own account, but you have to remember to renew it every three months. You can also put a credit freeze on your account, which is more work for the average consumer but more effective if you're a privacy wonk -- and the rules differ by state. And maybe someday Congress will do the right thing and put LifeLock out of business by forcing lenders to verify identity every time they issue credit in someone's name.

---

Bruce Schneier is Chief Security Technology Officer of BT, and author of Beyond Fear: Thinking Sensibly About Security in an Uncertain World.



Thu Jun 12, 2008
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Swiss Army Knife Launches the Age of the Multitool   more similar news »
: Photo: Courtesy Victorinox

The first spring-loaded Swiss Army knife, the Offiziersmesser, included a single knife blade, two screwdrivers, a can opener and an awl punch.

When it was registered as a trademark by Swiss-blade-craftsman Carl Elsener 111 years ago, no one would have believed that his simple multifunctional tool would dominate the survival/useful gadget market for more than a century.

Over the years, useful attachments ranging from spoons, forks, USB keys, toothpicks, lighters and compasses have all recessed quietly into the elegant steel handle with the familiar White Cross logo. What began with a few surgical instruments and razors led to a revolution characterized by three important qualities: Durability, portability and multiple-purpose utility.

Click through the gallery to see the Swiss Army knife's cultural impact and the current tools it inspired. (Do you have your own favorite multitool? Tell us about it in the comments.)

Left: The classic Swiss Army design for the 2008 collection contains a few more basic tools than the original design.

: Photo: Donald Stampfli/AP

Cuban President Fidel Castro proudly holds up the Swiss Army knife he received as a gift from the Swiss Press Club on May 20, 1998, in the notoriously politically centrist city of Geneva, Switzerland. We’re guessing he used it to chop off the end of a fine Cuban cigar.

The toughest individuals in the world, as well as the not so rugged, carry Swiss Army knives. U.S. presidents have been known to cradle a Swiss Army in their pocket, and astronauts keep them in the space shuttle, just in case.

President Lyndon Johnson was known to commission thousands of personally engraved Swiss Army sets to be sent out to his friends and most loyal supporters.

: Photo: Karl Mathis/Keystone

Former President George Bush shows off the Swiss Army knife he received from Carl Elsener, chief of Victorinox, left, in Lugano, Switzerland, 2001. Carl is the descendant of founder Karl Elsener.

The Swiss Army knife was one of the first multifunction tools to be available to the public, and the knife's use on the battlefield contributed to its popularity, especially after World War II. The Victorinox Swiss Army Company is currently the most-recognized tool brand in the world.

The origin of the company’s success comes from an early modification by Karl Elsener. When building the first tool for the Swiss Army, he included a sharp-edged "erasing" blade that could be used to erase the pen handwritings of the Army officers. (He included the corkscrew later on, as a lifestyle-specific addition.)

: Photo: Wenger/Keystone/Photopress

Among the many top Swiss Army knives, the 24-tool Champion is often ranked among the most prized and efficient, but the craziest one of all has to be 2007's Swiss Army Knife XXL, left, (created by former rival Wenger, after its 2005 acquisition by Victorinox). Selected by the Guinness Book of World Records as the world's Most Multifunctional Pen Knife, the XXL includes 87 tools and 141 functions. But doesn’t it defeat the spirit of the original's weightless portability?

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One of the world's first true gadgets, the Swiss Army knife initiated the quest for the perfect multitool. Today, the dream of a unified tool is mostly fantasy, but there are tons of specialized innovations that follow in the spirit of the original Victorinox standard.

The Crank Brothers Multi-19 bicycle tool includes four different screwdrivers, a chain tool, seven different types of hex keys (all made out of superdurable high-tensile steel), a spoke and an open wrench. It's also ridiculously light at only one-third of a pound.

This type of tool is usually reserved for an emergency, but it’s indispensable for a quick adjustment or repair.

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The Li'l Guppie looks like the metal, horror-movie version of the Nemo clownfish, but this little multitool is no joke. Based on a wrench platform and its older precursor, the Guppie, the Li’l Guppie is one of the most popular form factor tools today: keychain tools.

Even if you are disgusted by its unbearable cuteness, the number of features will undoubtedly win you over. Among its features are an adjustable wrench jaw, a blade made out of high-carbon stainless steel, a screwdriver tip, an additional Phillips screwdriver and a pocket clip. Not only that, but the tail end of the gadget serves as a bottle opener.

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The Shopro multifunction hammer pushes the multitool outside the realm of knives, but also out of the realm of pockets. Not too many multitools provide the weight balance necessary to include a quality hammer. True, it won’t drive like a forged-steel sledgehammer, but it makes up for lack of strength with portability.

The Shopro is able to separate into two different sections, so when the torque (for the pliers) is applied to the connected sections around the handle, the grip functionality is transferred to the jaws. And it’s also very manageable -- it’s about the same size as a Wiimote.

The Shopro also includes pliers, a nail puller, large- and small-slotted screwdrivers, a serrated saw, a large and a small knife and a bottle opener.

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The Leatherman is the brave multitool that dared to question the superiority of the Swiss Army knife as the best multitool out there, and lived to create its own niche. The four-inch long, 100 percent stainless steel Pocket Survival Tool was interesting from the beginning because it fit the needs of everyone from the construction worker to the weekend warrior, mainly because of the simple, durable pliers and the comfortable grip.

That first version also included wire cutters, a clip-point knife, a metal/wood file, a ruler, different screwdriver sizes and an awl punch -- all in a small container which rendered pocket-size the regular toolbox.

By the time Leatherman tools were selling over a million a year in 1993, and Keanu was using it to open elevator doors in Speed, the tool had become a household name.



Thu Jun 12, 2008
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