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Microsoft updates Office Live Small Business   more similar news »

Microsoft has updated its Office Live Small Business hosted service with new e-commerce and marketing tools to help small businesses sell their products and services online.

The new version of Microsoft's service to help small businesses build a Web presence, unveiled Monday, now includes Store Manager, a tool aimed at helping small businesses build their own e-commerce sites as well as storefronts on eBay.com to sell their products. Store Manager costs US$39.95 per month.

Microsoft also has added a beta version of an e-mail marketing service that allows users to send out regular e-mail newsletters, promotions and updates. The service is free for up to 200 e-mails per month during the beta, the company said.

Other new features to Office Live Small Business include custom domain name and business e-mail that is available free for one year and $14.95 per year after that. Through the service, businesses can privately register their domain names and brand up to 100 business e-mail accounts, each with 5G bytes of storage, according to Microsoft.

Microsoft also has added Web-site customization tools; support for Firefox 2.0 so Mac users can use Office Live Small Business tools and features; and an improved interface and enhanced search ability in Contact Manager, the service's contact-management system, to the updated service.

Office Live Small Business is Microsoft's Web-based service aimed at giving small businesses a Web site as well as providing basic management, worker collaboration, accounting, and CRM (customer relationship management) capabilities. Microsoft defines small businesses as those with 50 employees or fewer. The service originally was called Office Live but Microsoft recently changed the name.

People often mistake Office Live for a Web-based version of Microsoft's Office productivity suite, one of the reasons Microsoft added "Small Business" to the service's name. Eventually, Microsoft does plan to offer features of its Office software online as a service, plans Microsoft Chairman Bill Gates discussed Monday at the Microsoft Office System Developer Conference in San Jose, California.

Microsoft said Office Live Small Business currently has nearly 600,000 customers in the countries where it is currently available -- the U.S., U.K., France, Germany and Japan.

More information about Office Live Small Business can be found on the home page for the service.

Mon Feb 11, 2008
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Touch-based interfaces infect show with 'iPhoneitis'   more similar news »

Sony Ericsson, LG, and Samsung have all caught "iPhoneitis," joining in on one of the hottest trends at the Mobile World Congress -- touch-based user interfaces.

All three launched mobile phones at the show in Barcelona, and they all use touch in different ways -- from LG's icons that change function depending on what part of the phone is being used to Sony Ericsson's ability to focus where a user touches while taking a picture.

Sony Ericsson likes to point out that it has supported touch since the birth of the company. But it also gives Apple some credit.

"They are a source of inspiration," said Rikard Skogberg, category manager at Sony Ericsson.

The point is to make mobile phones easier to use and to open the door for more features, such as mobile Internet.

"Sony Ericsson's goal is to make our phones as easy as possible to use, and touch is a big part of that. If people are going to buy more advanced phones, they must be able to use all the features -- and for that to happen, they must be intuitive," Skogberg said.

LG's Channel Marketing Manager Heather Seabrooke agrees.

"It's all about usability. With touch, you don't need a million different buttons. Instead, you can use the same ones for different things," she said.

But not all phone vendors seem to be convinced. Nokia was expected to show a new version of its S60 operating system with an integrated touch-based user interface, but it was nowhere to be seen.

Nokia says it will use touch starting sometime during the second half of this year but not in a gimmicky way. And there must be a clear migration path for users.

Several analysts are also skeptical.

"We believe that a good user interface must also support buttons to be effective and fast. And we will see a lot more innovation before this market becomes mature," said Leif-Olof Wallin, research vice president at Gartner.

But at the same time he thinks that Nokia's lack of support for touch may hurt its sales in the short term.

"Nokia's new flagship phone, the N96, has an impressive spec, but it doesn't support touch. And that makes it a bit handicapped," said Wallin.

Ben Wood, director of research at CCS Insight, has this warning for users: "We think 2008 will be the year of crap touch phones."

Mon Feb 11, 2008
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'Office 14' to be more Web-friendly, Gates says   more similar news »

Microsoft Chairman Bill Gates talked publicly for the first time on Monday about the next big Office release, code-named Office 14, which he said will give users new ways to access their applications online.

Microsoft won't provide the full functionality of Office online, but it will offer limited capabilities to view and edit the data in Office applications. It already does this for its Outlook e-mail client with a product called Outlook Web Access, and it will offer similar capabilities for other applications in Office 14, Gates said in a speech at the Microsoft Office System Developer Conference in San Jose, California.

"Outlook Web Access is not the full version of Office, but if you want to go into a kiosk or an Internet cafe and browse and connect, it gives you plenty of functionality," he said. "As we look at all the modules [in Office 14], we have in mind the equivalent of Outlook Web Access," Gates said.

It was the first time Microsoft had confirmed the "Office 14" moniker for the next release, although the Windows enthusiast Web site AeroXperience reported that fact recently, citing an internal Microsoft document. It also reported that a beta of Office 14 would appear this year with commercial release planned for 2009.

Gates offered no timeline Monday and addressed Office 14 only briefly at the end of his speech, which focused on how developers can extend the current version of Office. He was answering a question from a developer in the audience who asked when Microsoft would provide full online access for Office in the same way Google does for its Google Apps service.

"There are lots of ways I can get to your Office data, but nothing compares to Google," the developer said.

Google Apps is used mostly by smaller businesses today, but it is seen as a potential competitor to Office despite having more limited functionality. Microsoft, which makes much of its profits from its Office desktop software, has been criticized for moving too slowly in getting the applications online.

It will take another step in that direction with Office 14 by offering Outlook Web Access equivalents of other Office applications such as Excel. "If you look at spreadsheets, maybe you'll not be able to set up all the data models [online], but you'll be able to read documents, change a few assumptions, and try things out," Gates said.

Outlook Web Access is a part of Microsoft's Exchange Server 2007 software, and it was unclear how the other Office 14 applications would be packaged and delivered. Gates did say that SharePoint Server, which is becoming more closely aligned with Office, "will be able to render a greater set of Office documents in an HTML environment."

Mon Feb 11, 2008
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Intel develops processor similar to MacBook Air chip   more similar news »

Intel has shrunk another processor that will be incorporated into new ultrathin laptops, possibly creating competition for the processor it developed for the MacBook Air ultrathin laptop.

Laptop vendors Lenovo and Fujitsu will include Intel's low-voltage Core 2 Duo SL7100 LV chip in their upcoming laptops, which are expected to hit the market soon.

Like the Core 2 Duo processor specially developed for Apple's MacBook Air notebook, Intel shrunk the new processor to make it 60 percent smaller than standard-sized processors belonging to Intel's Merom family, according to Connie Brown, an Intel spokeswoman. The chip is manufactured using the 65-nanometer process like other Merom processors.

Though the shrink size is the same, the SL7100 LV chip consumes less power and operates at a slower speed. It will operate at 1.2GHz with 4MB of cache. It uses 12 watts of power, according to processor details provided by Intel. The Core 2 Duo processor for MacBook Air uses 20 watts of power while operating at 1.6GHz to 1.8GHz.

The new processor was developed independently of the MacBook Air processor, Brown said. "These [SL7100 LV processors] are similar but not identical to the Apple processor," Brown said. The MacBook Air processor was specially developed to meet Apple's needs and is also available to other PC makers, Brown said.

Lenovo will include the Core 2 Duo SL7100 LV processor in a new notebook, according to specifications published on the Best Buy Web site, which lists specifications of 2GB of RAM, a 64GB solid-state drive, and a 13.3-inch screen. The laptop is the ThinkPad X300, according to posts at numerous tech-enthusiast Web sites.

Declining to comment on the ThinkPad X300 posts, Lenovo spokesman Raymond Gorman said that the company will be "announcing a new ThinkPad by the end of the first quarter that we believe will continue our tradition of innovation and function."

Fujitsu will include the SL7100 LV in its ultraportable LifeBook P8010 laptop, which includes a 12.1-inch screen, a DVD-RW drive, and wireless and wired networking, according to a document filed with the U.S. Federal Communications Commission. The laptop is due to ship in the U.S. this month and will be available starting at $1,699 on Fujitsu's Web site starting Tuesday, according to a company spokeswoman.

Apple CEO Steve Jobs called Intel's development of the Core 2 Duo chip for its MacBook Air an engineering feat during a keynote at the Macworld Conference and Expo in January.

Intel has publicly talked about developing chips with smaller form factors, including at the Intel Developer Forum last year, when it said it would shrink chips by up to 60 percent for its next-generation Montevina mobile platform, which will include the new Penryn processors manufactured using the 45-nm process.

Mon Feb 11, 2008
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What's behind Yahoo's rejection of Microsoft bid?   more similar news »

Yahoo's rejection of Microsoft's acquisition bid is likely a negotiating strategy to elicit a higher offer and shouldn't be seen as an attempt to resist a deal at all costs, according to analysts.

Neither Microsoft nor Yahoo has many options to improve their position in online services and advertising, and combining forces is their best bet against common rival Google, analysts said.

"It's part of a larger negotiation that's occurring. Clearly, Yahoo should be and is seeking a higher bid, and this is part of that process," said Clayton Moran, a financial analyst with Stanford Group.

Yahoo is unlikely to find a company willing to bid as much as Microsoft for it, while Microsoft will not be able to attain its Internet goals by acquiring a company other than Yahoo. "While they need to negotiate and go through the process, at the end of the day this deal will happen," Moran said.

On Monday, Yahoo rejected Microsoft's bid, saying it undervalues the company. Microsoft offered to pay $31 for half of Yahoo's outstanding shares and 0.9509 of a Microsoft share for the other half. At the time of the offer, Microsoft's stock stood at $32.60 and the bid was valued at $44.6 billion, a 62 percent premium over Yahoo's stock price at the time. However, the bid's value has dropped with Microsoft's sliding stock price, which at press time was $28.10. At the same time, Yahoo's stock price has risen from a close of $19.18 on the day before the bid to $29.75 at press time.

Moran predicted that Microsoft will adjust its offer so that it ends up at $35 per share, probably increasing the fixed cash portion and reducing the variable stock portion so that value is less vulnerable to Microsoft stock fluctuations. A $35-per-share offer would be a midpoint between the original bid and the $40 per share Yahoo is reportedly seeking.

"We continue to view a Yahoo sale to Microsoft as the most likely outcome," Citigroup financial analysts wrote in a note published Sunday after press reports over the weekend that Yahoo would reject the Microsoft bid. The rejection isn't surprising but rather is consistent with Yahoo's board job to "extract maximum value" for shareholders, the Citigroup analysts wrote.

Yahoo has reportedly held talks with Google and AOL to explore alternatives to a Microsoft acquisition. One scenario being floated would be for Yahoo to outsource its search advertising business to Google, while another, reported Monday by The Times of London, has Yahoo and Time Warner's AOL discussing a possible merger.

However, neither option would match the potential benefits of an acquisition by Microsoft, Moran said. "A combined Yahoo-AOL wouldn't be particularly strong, and Yahoo's stock wouldn't react favorably to that deal," Moran said. A search partnership with Google would boost Yahoo's revenue, but it wouldn't address larger problems within the company, he said.

For Moran, if Yahoo has approached AOL, it has done so probably to send a message to Microsoft that it has other options and that Microsoft has to sweeten its offer. Meanwhile, Google's intervention is probably directed at complicating and lengthening the negotiation process between Microsoft and Yahoo and thus delaying the formation of a stronger rival, Moran said.

While merging with AOL is unlikely to give Yahoo the boost it needs, such a deal would probably be more palatable to Yahoo's management because Yahoo would be the strongest party in the fusion, according to industry analyst Greg Sterling of Sterling Market Intelligence.

"Yahoo sees its own demise in a Microsoft acquisition. My sense is that Yahoo's management believes that Yahoo's soul wouldn't survive as part of Microsoft," Sterling said.

At this point, the situation is very complicated for both Microsoft and Yahoo. If Yahoo is intent on fending off Microsoft's advances at all costs, Microsoft could opt to walk away empty-handed and face a public embarrassment, or attempt a hostile takeover, which could alienate and scare away Yahoo employees it would want to retain, Sterling said.

At the same time, Yahoo can't simply wave away a generous Microsoft offer if it doesn't have an alternative to it, Sterling said. "There is a great deal at stake for both sides, and it's very complicated," he said.

Microsoft declined to comment about Yahoo's rejection. AOL didn't immediately reply to a request for comment about its reported merger talks with Yahoo.

Mon Feb 11, 2008
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Gates talks up declarative modeling language effort   more similar news »

Microsoft Chairman Bill Gates touted on Monday Microsoft's plans to build a declarative modeling language that could greatly reduce the need to code.

Speaking at Microsoft's 2008 Office System Developers Conference in San Jose, Calif., Gates acknowledged work was afoot on such an endeavor, although he described the effort as a five- to eight-year project.

With the declarative language project, the goal is to make programming declarative rather than procedural. "Most code that's written today is procedural code. And there's been this holy grail of development forever, which is that you shouldn't have to write so much [procedural] code," Gates said. "We're investing very heavily to say that customization of applications, the dream, the quest, we call it, should take a tenth as much code as it takes today."

"You should be able to do things on a declarative basis," Gates continued. But this has not caught on partially because of weak data models -- first Codasyl and then relational. Stronger data models since have emerged, such as rich schemas around XML as well as modeling work being done by Microsoft and others, Gates said. "We're bringing the data models up to be much, much richer, and we think in that environment, a lot of business logic can be done in a declarative form. Now, we haven't totally proven this yet. We're doing a lot of internal developments ourselves that way," including some Microsoft business applications, he said.

"We're not here yet saying that [a declarative language has] happened and you should write a ton less procedural code, but that's the direction the industry is going," Gates said. "And, despite the fact that it's taken longer than people expected, we really believe in it. It's something that will change software development but more like in a five- to eight-year timeframe than overnight," he said.

Top Microsoft Technical Fellows, including Brad Lovering, are working on the declarative modeling language project, Gates said.

A published report has referred to the project as the "D" programming language being built as part of the company's Oslo modeling project. But Gates did not specifically mention the name "D" or Oslo.

Mon Feb 11, 2008
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Two companies settle software copyright claims   more similar news »

Two companies, a door manufacturer and a dental laboratory network, have agreed to pay tens of thousands of dollars to settle Business Software Alliance (BSA) claims that they had unlicensed software on their computers.

TruStile Doors, a manufacturer of residential and commercial doors based in Denver, has agreed to pay $92,500 to settle BSA claims that it had unlicensed copies of Microsoft and Symantec software on its computers, the BSA said Monday.

The company has developed a software license management program, according to a BSA news release.

Sentage, a national network of dental laboratories and provider of other dental services, based in Minneapolis, has agreed to pay $80,000 to settle claims that it had unlicensed copies of Microsoft and Symantec software on its computers.

Both companies also agreed to delete all unlicensed copies of software installed on their computers, acquire any necessary replacement licenses, and implement stronger software license management practices, the BSA said.

BSA wants the settlements to "remind businesses of all industries about the high price of infringement and the importance of software compliance," Jenny Blank, BSA's senior director of legal affairs, said in a statement.

BSA offers rewards of up to $1 million for qualifying reports of unlicensed software, although actual awards are often much less.

Mon Feb 11, 2008
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Update: Microsoft responds to "Save XP" petition   more similar news »

Microsoft officials are aware of InfoWorld's "Save XP" petition effort, which is asking the company to keep Windows XP for sale indefinitely rather than drop the popular OS from most sales outlets on June 30 as planned.

A spokesperson noted that Microsoft had already delayed XP's demise by six months from its original Dec. 31, 2007, end-of-sales date, as software vendors, customers, and others complained that the deadline was too soon, coming less than a year after Windows Vista's release. "That's what informed our decision to extend the availability of XP initially and what will continue to guide us," another spokesperson told Computerworld Australia.

The first spokesperson told InfoWorld that Microsoft's rationale for the June 30 end-of-sales date has not changed since the delay it announced in September, though Microsoft officials continued to monitor customer feedback and had taken note of the petition effort, which has gathered more than 85,000 signatures as of the evening of Friday, Feb. 8. "We're aware of it but are listening first and foremost to feedback we hear from partners and customers about what makes sense based on their needs," the second spokesperson told Computerworld Australia.

The first spokesperson expressed some surprise at the resistance some users have expressed to adopting Vista, recalling that many users were upset that Vista's original release had been delayed. She also noted that Microsoft has several options for people to install XP on new systems after June 30 and that the company planned on supporting XP for some time after it is no longer available for sale.

Sat Feb 09, 2008
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Dell moves most AMD consumer PCs offline to retail   more similar news »

Dell has scaled back the range of consumer PCs with processors from AMD that it sells on its Web site, focussing almost exclusively on systems with Intel processors.

Dell's entire line of AMD-based laptops for consumers, as well as most of its AMD-based consumer desktops, will now be sold only through Dell's 10,000 retail outlets worldwide, said Dell spokeswoman Anne Camden.

Except for one desktop, the Inspiron 531, which includes the AMD Athlon 64 X2 Dual-Core 4000+ processor, Dell will focus its online consumer sales on Intel-based PCs. For businesses, Dell will continue to sell a range of AMD-based systems online.

The decision, made this week, could be a setback for AMD. The Intel rival received a big boost in 2006 when Dell began offering its chips in desktops, laptops, and servers.

AMD-based systems tend to be priced lower than Intel-based systems, so it makes sense for Dell to ship AMD products through retail channels, said Dean McCarron, founder and principal at Mercury Research.

"[Dell's decision] is not that surprising given that AMD's primary strength is the consumer retail channel," he said. Price points on PCs tend to be lower in the retail market, and retail buyers are more sensitive to cost than online buyers, McCarron said.

AMD said the move was part of a strategy to offer a wider range of AMD-based PCs through retail channels. "We are always evaluating product offerings and how customers can access them," Camden said.

Not many consumers buy systems based on the processor type, she said, and few distinguish between AMD and Intel processors. Users select PCs based mostly on price and what they will use them for, such as surfing the Web or playing music and videos, she said.

Dell has expanded its in-store offerings over the past six months by signing up more retailers, including Best Buy and Wal-Mart in the U.S., Tesco in the U.K., and Bic Camera in Japan.

The retail strategy helped the company expand its lead over Hewlett-Packard as the largest U.S. PC vendor in the fourth quarter of 2007, according to IDC. However, HP remained the world's largest PC dealer, topping Dell, Acer and Lenovo, IDC said.

Hewlett-Packard already offers more AMD-based PCs in retail than online, so Dell's decision isn't a first, McCarron said. Until it won over top-tier PC vendors several years ago, AMD relied on the retail market and white-box vendors for its chip sales.

The effect of Dell's strategy shift on AMD remains to be seen, McCarron said. It is a large and important PC vendor, but it is also a relatively new partner for AMD.

AMD has suffered some setbacks recently, reporting five straight quarterly losses and delaying shipments of some new desktop and server processors. Its market share was 23 percent in the fourth quarter of 2007, down a fraction from the year before, while Intel's market share climbed slightly to 77 percent, according to IDC.

Sat Feb 09, 2008
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Facebook privacy chief: Data portability dangers overlooked   more similar news »

The launch of Facebook's Beacon advertising system in November put the social networking site in the middle of a controversy over privacy, as Beacon was criticized for being too aggressive and stealthy in collecting and broadcasting information about users' activities online. For that reason, few people right now would probably envy the job of Chris Kelly, Facebook's chief privacy officer and the person most responsible for explaining the site's policies to the public.

IDG News Service recently caught up with Kelly for a telephone interview. He answered questions about Beacon, saying the company is happy with it now after some revisions but acknowledging that the work isn't over, so we may yet see further modifications that address remaining privacy concerns.

He also tackled other hot topics, such as the company's efforts to protect minors from sexual predators as well as data portability, or the ability for users to move their data between different social networking services. Kelly said Facebook is in favor of data portability in principle but wary of it in part because of concerns about user privacy. That might surprise the critics who raised red flags over Beacon, but Kelly said there are legitimate concerns about privacy -- and security as well -- with data portability.

The following is an edited transcript of the conversation:

IDGNS: There has been a lot of talk recently about data portability, specifically about letting users of social networks export their data to other sites and applications. What's your take on data portability?

Chris Kelly: We've made it clear that we don't have a philosophical problem with data portability. The problem comes in because there are all sorts of privacy and security worries [related to it], and there are a whole bunch of people out there who would gladly attempt to exploit somebody else's personal information if they could get one point of entry into a network, for instance, and try to export as much data as possible.

So we want to make sure there are rules and controls around that to minimize the possibility of something going off. That is a critical part of all of the discussions, and it's something that, in a rush to call for data portability, most proponents haven't effectively considered. We're trying to make sure that everyone considers that. We joined the Data Portability Workgroup because we want to show that we're serious about having that conversation. But to just say that you can have a completely open system ignores that there are serious privacy and security challenges about that.

IDGNS: So given the privacy, security, and legal considerations that need to be taken into account, is a satisfying solution to data portability even possible?

Kelly: Any system needs to reflect the actual preferences of the end-user of the data, and the end possessor of the data is the data subject. At Facebook, we've obviously invested a great deal in building a preference-capturing system around that, and any portability scheme needs to reflect that type of information. We'll press for any data portability scheme to reflect the preferences of data subjects. That's a very important part of building an effective data portability setup.

IDGNS: What's your current position regarding Beacon, which has been such a big source of controversy?

Kelly: We've gotten Beacon to a point where it gives users control over the information they're bringing into Facebook from third-party Web sites and sharing with their friends. The users are coming to understand the technology better. As Mark [Zuckerberg, Facebook's founder and CEO] has said, we made some mistakes in the launch, but we think we've gotten Beacon to a very good point. We think users will have a great deal of comfort with how they share or don't share -- based on their own preferences -- actions on third-party Web sites off Facebook.

IDGNS: Mark Zuckerberg has indicated in recent interviews that Facebook continues to work on and refine Beacon to further address lingering privacy concerns. Is that your understanding?

Kelly: Yes, we learn a lot from user feedback and are constantly working to make the site more effective for our users.

IDGNS: Could you articulate the importance of the bill that New York's Attorney General Andrew Cuomo and state legislative leaders are pushing and that Facebook, among others, is backing?

Kelly: It's very important because it allows us to have unique identifiers that focus on sex offenders that we want to exclude from our site. We've been asking for this type of help from Attorney General Cuomo and some of the other attorneys general. State legislatures are listening right now and trying to make it required that when people register as sex offenders, they record any Internet and online IDs [they have] and to make it a crime to access the Internet using anything besides those identifiers. This is a big assistance to us because it lets us easily check if anybody is trying to sign up with those addresses.

IDGNS: How effective is that, considering you can get an e-mail address anytime without any verification as to who you are? Isn't this a cat-and-mouse game?

Kelly: This is where the social factor of Facebook's real-name culture comes in and the privacy controls that we have. Those are very effective in protecting people from those who might attempt to misrepresent themselves. But we also want to make sure that anyone who would do our users harm is easily excluded, and this bill will help with that quite a bit.

IDGNS: How feasible is it to come up with a tool or technology that lets social-networking site operators verify people's ages, in particular to identify -- and thus more closely protect -- underage users?

Kelly: You can have effective indicators of whether or not someone is actually a member of a community, like a high school. Facebook has always had technology to try to determine whether someone is a member of a network or not and has restricted access to their information based on that. That has a great effect in pushing towards a type of proxy age verification. It's not perfect, though, and a lot of the discussions of age verification have focused on attempting perfection in determining whether or not someone is of a certain age, and that type of perfection can't be legislated effectively.

IDGNS: A couple of weeks ago, MySpace and almost all state attorneys general announced an initiative outlining safety guidelines for social networking sites. Is that something Facebook plans to sign on to?

Kelly: That agreement substantially reflected an agreement we had previously reached with Attorney General Cuomo, and we're very glad that MySpace has stepped up in this effort. We think that going forward, there will be a variety of principles agreed upon among certain leading Internet sites.

IDGNS: Is it fair to say that the relationship between U.S. state attorneys general and social networking companies has significantly improved in recent months? It used to be quite adversarial and contentious.

Kelly: At Facebook, we've always tried to maintain a very open and honest dialogue with all the attorneys general and law enforcement agencies, and I think we're getting to a very good point with these law enforcement agencies and the industry in a broader way.

IDGNS: How realistic is it to expect a site like Facebook, which has about 60 million active users, to properly monitor what so many people are doing to prevent inappropriate or illegal behavior?

Kelly: We use very sophisticated social designs in terms of limiting access to people's information based on networks that they share in their real-world lives, and further, we use technology to look for anomalous behavior, things that may be concerning. It helps to keep our users safer and also to prevent spam and to create a more comfortable environment for our users. We have a pretty large customer service team that deals with both reports and with the potentially anomalous behavior highlighted by the technology.

IDGNS: Have you improved your response times when members report complaints about content or actions on the site? That seemed to be a big complaint Attorney General Cuomo's office had with Facebook at some point.

Kelly: Yes, absolutely.

IDGNS: Does Facebook do enough to make sure its average member understands how to manage the very granular privacy settings you offer?

Kelly: I think the average Facebook user understands very well that we take privacy extraordinarily seriously. There's always a balance to be struck between the ease of use and completeness in providing privacy control. We try to strike that balance very well, but we always listen to user feedback about that in terms of how we give them more control over what information they share and with whom.

IDGNS: How much monitoring do you do of, say, photos or videos uploaded to the site? Do those go through automated screening, or do you depend more on members manually flagging stuff they see?

Kelly: Most of the automated tools we've tested in terms of recognizing inappropriate images and things like that are ineffective. We've found that users are some of the best reporters on that, and our reporting infrastructure is extraordinarily effective in removing inappropriate content quickly and in holding those users who attempt to post them responsible by cutting off their account.

IDGNS: As chief privacy officer, what are some of your goals for this year?

Kelly: As the site and the Internet as a whole evolve, we want to continue giving people a great deal of control over what personal information they share and with whom. We want to continue to reflect the social graph very accurately, and privacy is a critical part of that, so we'll continue to bake it into the design of the site and provide people with the most effective privacy controls on the Internet.

Sat Feb 09, 2008
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