Want to Win Google's Love? Pony Up the Cashmore similar news »
The only way Ed Reese has been able to get Google to acknowledge his business is by paying monthly fees to local listing networks such as Superpages.com and Yellowbook.com. His experience begs the question: Does local search work, or do you need to pay to play?
Analyst: Google's Click-Through Decline Is 'By Design'more similar news »
Markets were spooked by a report Monday that showed click-through rates on Google advertisements dropped 7 percent from December to January. Buth that decline may have been due to deliberate changes Google made in its ad system, aimed at improving the quality of customer leads that its ads produce.