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Microsoft to measure 'engagement' with online ads Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.The tool, called Engagement ROI, has bee Home > Rss Directory > Technology > InfoWorld |
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Microsoft could stumble in quest for ad speed Microsoft executives said very little on Friday about the undeniable challenges of integrating the company's Internet division with Yahoo, largely avoiding the proverbial elephant in the room that could delay or, in some cases, eliminate benefits of the deal. Home > Rss Directory > Technology > InfoWorld |
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Microsoft to Test New Measure of Web Ads Microsoft’s “Engagement Mapping” attempts to take into account all the Internet interactions that lead a consumer to buy a product. Home > Rss Directory > Technology > NY Time |
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Microsoft proposes tiered privacy in online advertising Microsoft has proposed a tiered approach to protecting the privacy of people targeted by online advertising, saying advertisers should get permission before using sensitive, personally identifiable information to deliver ads. Home > Rss Directory > Technology > InfoWorld |
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Update: Microsoft offers to buy Yahoo for $44.6 billion Microsoft has offered to buy Yahoo for around $44.6 billion in cash and shares, to better compete with Google in the market for online services.CEO Steve Ballmer made the offer in a letter to Yahoo's board of di Home > Rss Directory > Technology > InfoWorld |
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Microsoft to deliver ads on shopping carts A partnership unveiled this week between Microsoft, MediaCart Holdings, and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continu Home > Rss Directory > Technology > InfoWorld |
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Three companies Microsoft could buy instead of Yahoo Assuming that Saturday's public walkaway by Microsoft doesn't prove just to be a high-risk negotiation tactic against Yahoo -- after all, the companies are rumored to have been talking about some sort of merger or acquisition for almost three years -- then what we hav Home > Rss Directory > Technology > InfoWorld |
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Microsoft's offer to Yahoo's board In a letter to Yahoo's board, Microsoft CEO Steve Ballmer offered to acquire the company for a per-share price of $31 in cash or 0.9509 of a share of Microsoft common stock -- a 62 percent premium above the Jan. 31, closing price of Yahoo -- and cited the broad rang Home > Rss Directory > Technology > InfoWorld |
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Update: Microsoft makes boldest move yet embracing open source In a major turnaround for Microsoft, the company Thursday promised "greater transparency" in its development and business practices, outlining a new strategy to provide more access to APIs and previously proprietary protocols for some of its major software products, i Home > Rss Directory > Technology > InfoWorld |
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Microsoft's options, post-Yahoo Poor Steve Ballmer. Having yanked his offer to buy Yahoo, Microsoft Corp.'s CEO is left to run a $57 billion company that is on track for its annual orgy of profits and continues to dominate several software spheres. And he still gets to decide how -- or even if -- th Home > Rss Directory > Technology > InfoWorld |
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AOL a less challenging buy than Yahoo for Microsoft While it still would present some integration challenges, AOL might be easier for Microsoft to absorb than Yahoo from a cultural and political perspective now that Microsoft's battle for Yahoo has gotten so ugly. Home > Rss Directory > Technology > InfoWorld |
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Microsoft and Yahoo: Now what? Microsoft's three-month courtship of Yahoo has ended, but it changed both companies forever and neither can expect to return to the way they were.Microsoft and Yahoo will need to deliver on promises, address que Home > Rss Directory > Technology > InfoWorld |
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Ballmer: Yahoo still in Microsoft's sights Microsoft still has its eye on Yahoo, but CEO Steve Ballmer would not say Monday whether the company plans to pursue a proxy fight to remove Yahoo's board.Ballmer confirmed "a range of dialog" and "alternative Home > Rss Directory > Technology > InfoWorld |
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Microsoft sees portable datacenters everywhere Portable datacenters will be key to supporting the surging demand for online services, but equipment vendors need to start designing products especially for them, a Microsoft engineer said Wednesday.Microsoft ha Home > Rss Directory > Technology > InfoWorld |
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Microsoft to buy Rapt for ad management tools Microsoft hasn't yet snagged Yahoo, but it plans to acquire another company it hopes will boost its online advertising yields: Rapt, of San Francisco.Rapt sells advertising yield management tools for online med Home > Rss Directory > Technology > InfoWorld |
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Update: Microsoft unwraps search engine reward program Microsoft launched a comparative shopping feature in its Live Search engine on Wednesday. The service offers consumers a rebate on purchases made through the site, a scheme that could lure shoppers from Google and Yahoo. Home > Rss Directory > Technology > InfoWorld |
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Sizing up Microsoft and Yahoo: Did anybody win? Now that Microsoft has dropped its bid to take over Yahoo, industry analysts assessed what happened and what to expect from the two companies.Microsoft gave up its effort to acquire Yahoo because the software co Home > Rss Directory > Technology > InfoWorld |
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Microsoft to test new measure of Web ads NEW YORK (Reuters) - Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc and Yahoo Inc. Home > Rss Directory > Technology > Reuter |
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Microsoft Wants the Milk Without Buying the Cow News from Portfolio.com Also on Portfolio Business Spin: We Agree With Microsoft, Carl Are We at the End of Smashmouth Journalism? Ready for Gas at $4 a Gallon? It's Here Subscribe to Portfolio magazine Microsoft's grand Home > Rss Directory > General > Wired News |
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Microsoft Wants the Milk Without Buying the Cow News from Portfolio.com Also on Portfolio Business Spin: We Agree With Microsoft, Carl Are We at the End of Smashmouth Journalism? Ready for Gas at $4 a Gallon? It's Here Subscribe to Portfolio magazine Microsoft's grand Home > Rss Directory > Business > Wired News |