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Bits: The Upside of Google’s User Tracking
Privacy concerns have been raised by Google and other companies that track users’ activities on the Web, but the tracking has upsides, too.
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Bits: Google’s Thin-Skinned Lawyers
Google bans sites that earn money from its AdSense network from taking action that “reflects poorly on Google or otherwise disparages or devalues Google’s reputation.”
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Bits: Google’s Trojan Horse: Let the Free Ad Serving Begin
Google’s plan for DoubleClick can be seen in its new ad serving service for smaller Web sites: That product is free and it works especially well with Google’s AdSense advertising network.
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Bits: Advertisers Give Thumbs-Down to Google-Yahoo Deal
Google’s chief executive said that his company’s search deal with Yahoo was a win for the companies, a win for the publishers and a win for advertisers. Advertisers don’t seem to agree.
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Bits: Google Tests Using Your Search Data to Tailor Ads to You
It’s a small step, but significant since Google until now has said it doesn’t use its vast store of information on the behavior of its users to target ads.
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Bits: Google Lost Share of Search Ad Dollars to Yahoo
A new study by a search marketer suggests that Yahoo’s search ad business grew faster than Google’s business in the United States in the first quarter.
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Bits: Google: No Recessionary Problems Here
Google’s paid clicks on advertising rose by 20 percent from a year ago. Meanwhile, revenue grew a healthy 42 percent.
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Bits: Google or Microsoft? Yahoo Should Pick Both
Yahoo wants Google’s cash now and Microsoft’s share of the search business for the long run. It might be well served to do deals with both of them.
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Bits: Is Google Violating a California Privacy Law?
A 2003 California law says Web sites must put links to their privacy policies on their home pages. Google doesn’t do this, saying users can simply search to find out what information it collects about them.
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Bits: Yahoo + Google - Microsoft: The Morning After
As Yahoo’s shares continued to fall Friday, an analysis of the Microsoft-Yahoo-Google situation suggests that the long saga isn’t over yet.
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Bits: Google to Unveil New Ad-Planning Tool
Google is expected to unveil a new ad planning tool Tuesday designed to help media buyers identify a Web site’s demographic audience with more precision.
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Bits: Wikipedia, Meet Google’s Knol
After seven months of testing, Google rolls out Knol, a service that has been described as a Wikipedia killer. Read about it on Wikipedia.
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Bits: Will Europe Let Google Out of the Penalty Box?
As Google awaits a ruling on its proposed acquisition of DoubleClick, its prospects may have grown brighter because of Microsoft’s pursuit of Yahoo.
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Bits: Google Plans Major Expansion
Google inks a development agreement with NASA’s Ames Research Center that includes a 42-acre lease that will allow it to grow the Googleplex by 50 percent.
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Bits: Google Plans Major Expansion
Google inks a development agreement with NASA’s Ames Research Center that includes a 42-acre lease that will allow it to grow the Googleplex by 50 percent.
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Bits: Justice Looks Further at Google-Yahoo Deal
The Justice Department’s antitrust division has begun issuing subpoenas as it probes further into whether a planned Google-Yahoo partnership in search advertising is anticompetitive.
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Bits: Justice Looks Further at Google-Yahoo Deal
The Justice Department’s antitrust division has begun issuing subpoenas as it probes further into whether a planned Google-Yahoo partnership in search advertising is anticompetitive.
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Bits: Google Will Protect Users’ Identity from Viacom — This Time
In an ongoing lawsuit over copyright violations, Viacom agreed to accept information from Google on the usage of YouTube users, with identifying information replaced by anonymous code numbers.
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Bits: Google Will Protect Users’ Identity from Viacom — This Time
In an ongoing lawsuit over copyright violations, Viacom agreed to accept information from Google on the usage of YouTube users, with identifying information replaced by anonymous code numbers.
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